Thanks to TOWIE, Cheryl Cole and countless other celebrities, luscious, long lashes are big business. Unfortunately, not everyone is born with beautiful, thick and flirty eyelashes and most of us need a bit of help in the lash department. Read on to find out tips to achieve lashes that create a strong breeze with a wink!
Not since the days of Sophia Loren and Faye Dunaway have lashes been so in focus. In the past couple of years, there has been an explosion in the number of beauty salons and department stores offering lash extensions. This is where individual lashes are glued into your lash-line and they last up to a month. Costing anywhere between 50 and 100 pounds a time, this can be a costly business. Fortunately, false eyelash strips are an easy and much cheaper alternative.
It's not surprising that luxurious lashes are so desirable: they add instant glamour, widen small, tired eyes and make you look instantly younger. Eyelashes get shorter with age, changes in hormone levels (after you have been pregnant, for example), and can be affected by cosmetics that we apply and remove everyday.
False eyelashes were originally invented in 1916 by director D. W. Griffith for the heroine in his movies. However, they didn't really catch on until make-up artist brothers Eric and David Aylott used them in the 1940s and 50s on actresses such as Marlene Dietrich, Elizabeth Taylor and Joan Collins. By the 1960s, women were snapping them up, recreating the sooty-eyed looks worn by everyone from Twiggy to Dusty Springfield.
Karen Betts, founder of false lash company Blink & Go, says: 'Strip lashes haven't been this popular since the 1960s, and it seems the bigger the better.' But, of course, there is a catch: applying false lashes can be a hit-and-miss affair. With that in mind, I have put together a step-by-step guide for applying false eyelashes:
Step 1 - Make sure your make-up is completed before applying your lashes. Remove the lashes from the pack and hold them against your eye to measure them against the length of your own natural lash line. False lashes are often too long for your eye, so ensure you cut the strips to fit. If you leave them too long, they will drag your eyes down - which will have the opposite effect of the youthful look you are aiming for.
Handy Hint - If you have a steady hand, apply your lashes before you apply your eyeliner. If not, line your eyes before your lashes.
Step 2 - Now you have two choices: either apply the adhesive (eyelash glue) on to the full length of the base of the false lashes or, place dots of adhesive along your own natural lash-line before pressing the false lash on to it. Wait 30 seconds until the adhesive becomes tacky.
Step 3 - Using tweezers, hold the strip lash in the centre. Then place it in the centre of your natural lashes. Then, again using the tweezers, push the inner side of strip lash in place, followed by the outer side. Press gently along the lash line for a few seconds to ensure they are secure.
Step 4 - Using a 'pinching-and-push' technique with the tweezers to pinch together the strip lashes and your natural lashes, then 'push' them towards your eyelids. Do this all the way across the lashes. Eyeliner can be added if needed, or mascara, but this needs careful application to the natural lashes only. You may find you don't need any other eye make-up at all.
Handy Hint - To cover up any white glue showing on your upper lash line, use some liquid eyeliner. And voila, you are ready to go!
Boohoo.com have a great range of false eyelashes that are quick and easy to apply: